The Project
Our good friends at Craft London and McCann Bristol needed 3D support for a new television advert for Good Energy. The advert was part of a campaign to urge homeowners to choose the greener option of a heat pump.
Our Approach
For this project we were only needed for 3D support. Sabina Dallu did a fantastic job with the 2D animation and art directing. Our roles included completing the deflating house and building out the street and garden elements. The initial 3D house was built by Brad Carter and the voice over was done by soul singer, songwriter Lemar.
Credits
Client – Good Energy
Agency – McCann Bristol
Production – Craft Worldwide
2D Animation / Art Direction – Sabina Dallu
3D Animation – Brad Carter, Steve Dunnington
Voice – Lemar Obika
Tools
Cinema 4D & Redshift