The Project

Mobile game development can be extremely difficult when working with lower powered devices. Arm has a suite of tools which allows developers to speed up development with automated testing and continuous integration.

Arm wanted to promote these tools with a short animation to be used at developer conferences across the world, on their main product page and via social media.

Our Approach

Working closely with Arm’s brand team we were able to pitch a new 3D style to further develop their brand. This was well received and became the foundation of the final animation.

Our concept was centred around a phone playing different games with varying performance. Our depiction of Mobile Studio was a physical space with various machines to represent each of the applications which made up Mobile Studio.


Client – Arm Limited
Studio – Freshsocks Media

Everyone is happy with it. I’m delighted. Thanks so much for a great job here.

Client Feedback