The Project
Our friends at Craft London and McCann London needed help producing an advert for Just East Takeaways to promote their Winter Winners campaign. There was a staggering 2,400,000 prizes up for grabs over the month long promotion! The project included various length television and online adverts as well as multiple adverts for digital billboards (DOOH) across the UK.
Our Approach
Creatives at McCann London shared their vision of explosions of prizes coming out a phone and filling the room. We designed and created 3D custom prizes from incandescent foods to planes. Due to the assets being used for other media including print we decided to render each element separately with their own custom HDRI’s and then render a cluster of cards facing the camera with global lighting. This helped speed up revisions and render times when changes were made across all outputs.
Credits
Client – Just Eat Takeaway
Agency / Creative – McCann London
Production – Craft London
Tools
Cinema 4D + XParticles & Redshift
After Effects + Red Giant